3344 Prospect Street NW • Washington, DC

Phone: (954) 695-3190

e-mail: aaroniuspolonius@hotmail.com 

 

2008-Present 

Rosetta Stone 

Washington, DC

Senior Copywriter, Creative Services & Brand Marketing

• Created marketing copy for every business vertical: consumer,

    institutional, and Homeschool.

• Helped to create an ongoing branding initiative, to move Rosetta Stone

    from the “direct response” era of marketing.

• Worked extensively with Brand Marketing to establish and maintain a

    “Brand Voice” in all advertising and marketing.

• Formed a partnership with the international art director, in order to

successfully launch Rosetta Stone in the United Kingdom.

• Managed a team of copywriters and proofreaders.

2007-2008 

XM Radio, Inc

Washington, DC

Senior Copywriter, Creative Services Division

•  Wrote branded copy across a variety of platforms: television, radio and

    print advertising, as well as station breaks, store videos, web,

    direct mail and form letter.

• Worked with the branding agency to insure consistency though all

communications. Left when they merged with Sirius.

 

 

2007-2007 

DelucchiPlus Marketing 

Washington, DC

Senior Copywriter/Producer/Brand Management

• Worked with the senior creative staff to create branded real estate

    campaigns.

• Wrote and produced radio, video, print/brochure and internet advertising

materials, with a focus of quick production.

• Left due to the downturn in the real estate market, as well as some

professional issues.

 

2006-2007 

Full Circle Productions   

Atlanta, GA

Senior Copywriter/Branding Specialist

• Responsible for ideologically branding real estate developments.

• Acted as the ‘brand police’ for the creative team, forcing ideas through

    the ‘brand filter.’

• Wrote long-form copy for brochures, website content, and industry

    magazine articles.

• Wrote headlines and copy for web and traditional media placements.

1998-2006 

Zimmerman & Partners, Advertising    

Ft. Lauderdale, FL

Senior Copywriter/Producer, Print Director

• One of only four writers who worked on Nissan of North America.

• Actively worked with editors, directors and artists to produce a variety

    of campaigns.

• Experienced with all aspects of creative work in advertising, from

    writing and creation to management of production.

•  Experienced with working within a set of “Brand Identity” limits.

• Former administrator of the Print Department.

• Writer and designer of radio, television, print, and internet

    advertising campaigns. 

• Clients included Nissan, Papa John’s, Levitz, Six Flags and many more.

 

1996-1998 

Frank Dog Productions     

Tampa, FL

Promotions Director, Playwright, Actor

• Organized and planned promotions for the fledgling theatre

    group, securing funds for television, radio, and print promotions.

• Acted as an executive producer, overseeing entire seasons.

•  Wrote and performed in many original plays (available upon request.)

 

 

High School 

New World School of the Arts     

Miami, FL

Conservatory Certificate in Musical Theatre

 

College 

Florida Atlantic University 

Boca Raton, FL

Summa Cum Laude Degree In English Literature